This brings together the one8 range under Featured Collection from one8, across the brand's four ideas: Peak Performance, Active Lifestyle, Hybrid Training and Cricket Lifestyle.

One brand, four ideas

From cricket batting spikes and the Boom Rush trainer to Seam sneakers, the 25Hr range and the caps, the everyone range covers the pitch, the gym and the street without asking you to shop five different brands.

Built and made in India

one8 shoes are designed and made in India, co-created with Virat Kohli and built for the world. The gear is made for the heat and the grounds here first, then for everyone else.

The one8 idea

one8 backs the athlete who refuses to settle for good enough. That runs through everything here, from the cut of a tee to the grip on a sole, and it is why the brand keeps the gear honest and the talk quiet.

Common questions

What does one8 make?

Shoes, clothing and caps across cricket, training and lifestyle, for men and women, under four ideas that run through the range.

Where is one8 made?

one8 shoes are designed and made in India. The wider range is designed in India for local conditions.

Who is behind one8?

one8 is co-created with Virat Kohli, designed and made in India, and built for the world.

Does this cover men and women?

one8 builds across both men and women, in shoes, clothing and caps, so most of the range has options for each.

What are the four one8 ideas?

Peak Performance, Active Lifestyle, Hybrid Training and Cricket Lifestyle. Every collection sits under one of them, which keeps the whole range coherent.

What makes one8 different?

It is built in India, for Indian conditions, by a brand co-created with an athlete. The gear is made to perform here first, not adapted from somewhere cooler as an afterthought.